Writing
Plain English about AI that works.
For business owners deciding whether to trust AI with their customers — no jargon, no hype.
Jul 2026 · 2 min
Why your AI chatbot keeps making things up (and how to stop it)
Hallucination isn't a bug you patch. It's what happens when a model is asked to answer without being given the answer — and the fix is simpler than it sounds.
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Prototype vs production: what actually breaks when you ship an AI agent
The demo worked. Then real customers arrived. A tour of everything that breaks between a working prototype and a system a business can depend on.
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Chat over your docs: how RAG really works, in plain English
Retrieval-augmented generation without the jargon: how an assistant reads your policies before it opens its mouth.
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What an AI support assistant actually costs (and what it saves)
A straight look at the numbers: build cost, running cost, and the support hours it buys back.
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When you should NOT use AI for customer support
Sometimes the honest answer is a better FAQ page. Here's how to tell.
More coming — one honest post at a time, not a content farm.